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Needless to say, Apple Inc. is the most popular and renowned manufacturer of electronic devices in the world since its founding in 1976 by the brilliant minds of Steve Jobs, Ronald Wayne, and Steve Wozniak. Who wouldn’t recognize its enigmatic yet allusive bitten apple logo which you will see almost everywhere in the malls, on cars, and even made into cell phone charms and key chains? Apple has dominated the tech world introducing nothing but groundbreaking gadgets and mobile accessories that constantly defy technological barriers.

However, Apple isn’t the only company in the world that could give birth to technological breakthroughs. Brands such as Sony, Samsung, and other big names around could definitely spark up a fair competition against the celebrated tech giant. Oftentimes, people overlook these latest gadgets because Apple is occupying a huge chunk of their attention. Call it sensationalism or popular culture, whichever. In case you are planning to buy an Apple smartphone or tablet anytime soon, before getting your hands to that dream device, may I ask you to spare some time and take a glimpse into these gadgets that are worth your two cents.

Sony Xperia Z

In the recently concluded 2013 CES (Consumer Electronics Show) in Las Vegas Convention Center, all eyes were on the newest smartphone offering from Sony. The Sony Xperia Z is a quad-core at 1.5GHz smartphone against the dual-core clocked at 1.2 GHz Apple iPhone 5. The mere fact that this monster smartphone is waterproof makes the Apple iPhone 5 an insignificant fly. This amazing smartphone with a neat minimalist built and design can last up to 30 minutes underwater, also with WiFi direct, NFC, and Exmor RS, features that the iPhone 5 would only dream to possess.  And of course, it doesn’t end there, the Sony Xperia Z is equipped with a 13-megapixel primary camera as opposed to iPhone 5’s 8-megapixel. If this smartphone isn’t enough to knock the Apple iPhone 5 off its throne, I don’t really know what will.

Microsoft Surface Pro

 Microsoft did not issue a statement yet on when they are planning to release this tablet on the market, but what we hold now is that its specs and features are pretty promising with the Windows 8 as its operating system. Partially unveiled in the CES 2013, the Surface Pro is said to have a 128GB memory with a 4GB RAM. The Microsoft Surface Pro comes with a slim detachable keyboard that makes this tablet so easy to use and navigate. It is cleverly designed providing an integrated Kickstand that is perfect for horizontal viewing position when watching movies and reading eBooks.

These are just some of the gadgets that will definitely give Apple a good fight. So before shedding your cash for Apple devices, try checking other brands that are as awesome as Apple, or perhaps even better.